PinnedJürgen SalenbacherPREFACE - INNOVATION OF MEANING: What’s on your mind, monkey mind?It’s been a decade since I published my first book ‘Creative Personal Branding’ which provides the tools needed to cultivate creative…Nov 17, 2020Nov 17, 2020
Jürgen SalenbacherFrom unconscious incompetence to unconscious competence.The impact of understanding our core self, our mental models and world view, is immense. It gives us the chance to align our…Mar 30, 2021Mar 30, 2021
Jürgen SalenbacherCreative Persona Branding — the Audiobook now available!Listening to learn or learning to listen? Now you also get the method to explore what you have to offer the world in an AUDIOBOOK…Nov 13, 2020Nov 13, 2020
Jürgen SalenbacherCREATIVE AND BUSINESS THINKING 2Next, think about the fashion industry. I expect you are already aware of how H&M, or Hennes & Mauritz (hm.com), founded in 1947, Zara…Nov 3, 2020Nov 3, 2020
Jürgen SalenbacherCREATIVE AND BUSINESS THINKING 1The impact of technology-based change on our lives since Tim Berners-Lee invented the World Wide Web in 1990 has been tremendous. I…Oct 27, 2020Oct 27, 2020
Jürgen SalenbacherCONNECTIVITY: THE SPRINGBOARDWhenever and wherever, choice rules.Oct 21, 2020Oct 21, 2020
Jürgen SalenbacherWHAT THE HELL IS GOING ON?Most of us don’t like change. Why? Because it means making an effort to move out of our perceived comfort zones. Very often change also…Oct 13, 2020Oct 13, 2020
Jürgen SalenbacherSOCIAL CAPITAL AND SOCIAL NETWORKSAs collaboration is an absolutely key skill it makes sense to treat it with the appropriate respect. It is about how people can connect to…Oct 6, 2020Oct 6, 2020
Jürgen SalenbacherVISUALISE THE ESSENCE OF YOUR IDENTITYHow can you communicate who you are to the people relevant to you? How can you express it even if you are not talking to them in person…Sep 29, 2020Sep 29, 2020
Jürgen SalenbacherCREATE TRUST AND CONFIDENCEBranding is the management of differences in the minds of people.Sep 22, 2020Sep 22, 2020