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Jürgen Salenbacher

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Jürgen Salenbacher

PREFACE - INNOVATION OF MEANING: What’s on your mind, monkey mind?

It’s been a decade since I published my first book ‘Creative Personal Branding’ which provides the tools needed to cultivate creative…

5 min readNov 17, 2020

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PREFACE - INNOVATION OF MEANING: What’s on your mind, monkey mind?

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Jürgen Salenbacher

From unconscious incompetence to unconscious competence.

The impact of understanding our core self, our mental models and world view, is immense. It gives us the chance to align our…

3 min readMar 30, 2021

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From unconscious incompetence to unconscious competence.

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Jürgen Salenbacher

Creative Persona Branding — the Audiobook now available!

Listening to learn or learning to listen? Now you also get the method to explore what you have to offer the world in an AUDIOBOOK…

2 min readNov 13, 2020

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Creative Persona Branding — the Audiobook now available!

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Jürgen Salenbacher

CREATIVE AND BUSINESS THINKING 2

Next, think about the fashion industry. I expect you are already aware of how H&M, or Hennes & Mauritz (hm.com), founded in 1947, Zara…

3 min readNov 3, 2020

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CREATIVE AND BUSINESS THINKING 2

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Jürgen Salenbacher

CREATIVE AND BUSINESS THINKING 1

The impact of technology-based change on our lives since Tim Berners-Lee invented the World Wide Web in 1990 has been tremendous. I…

3 min readOct 27, 2020

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CREATIVE AND BUSINESS THINKING 1

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Jürgen Salenbacher

CONNECTIVITY: THE SPRINGBOARD

Whenever and wherever, choice rules.

3 min readOct 21, 2020

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CONNECTIVITY: THE SPRINGBOARD

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Jürgen Salenbacher

WHAT THE HELL IS GOING ON?

Most of us don’t like change. Why? Because it means making an effort to move out of our perceived comfort zones. Very often change also…

2 min readOct 13, 2020

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WHAT THE HELL IS GOING ON?

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Jürgen Salenbacher

SOCIAL CAPITAL AND SOCIAL NETWORKS

As collaboration is an absolutely key skill it makes sense to treat it with the appropriate respect. It is about how people can connect to…

3 min readOct 6, 2020

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SOCIAL CAPITAL AND SOCIAL NETWORKS

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Jürgen Salenbacher

VISUALISE THE ESSENCE OF YOUR IDENTITY

How can you communicate who you are to the people relevant to you? How can you express it even if you are not talking to them in person…

4 min readSep 29, 2020

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VISUALISE THE ESSENCE OF YOUR IDENTITY

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Jürgen Salenbacher

CREATE TRUST AND CONFIDENCE

Branding is the management of differences in the minds of people.

2 min readSep 22, 2020

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CREATE TRUST AND CONFIDENCE

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Jürgen Salenbacher

Jürgen Salenbacher

executive coach on profiling, positioning and personal growth. I am interested in developing creative leadership, learning and social change.

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