PinnedJürgen SalenbacherPREFACE - INNOVATION OF MEANING: What’s on your mind, monkey mind?It’s been a decade since I published my first book ‘Creative Personal Branding’ which provides the tools needed to cultivate creative…5 min read·Nov 17, 2020----
Jürgen SalenbacherFrom unconscious incompetence to unconscious competence.The impact of understanding our core self, our mental models and world view, is immense. It gives us the chance to align our…3 min read·Mar 30, 2021----
Jürgen SalenbacherCreative Persona Branding — the Audiobook now available!Listening to learn or learning to listen? Now you also get the method to explore what you have to offer the world in an AUDIOBOOK…2 min read·Nov 13, 2020----
Jürgen SalenbacherCREATIVE AND BUSINESS THINKING 2Next, think about the fashion industry. I expect you are already aware of how H&M, or Hennes & Mauritz (hm.com), founded in 1947, Zara…3 min read·Nov 3, 2020----
Jürgen SalenbacherCREATIVE AND BUSINESS THINKING 1The impact of technology-based change on our lives since Tim Berners-Lee invented the World Wide Web in 1990 has been tremendous. I…3 min read·Oct 27, 2020----
Jürgen SalenbacherCONNECTIVITY: THE SPRINGBOARDWhenever and wherever, choice rules.3 min read·Oct 21, 2020----
Jürgen SalenbacherWHAT THE HELL IS GOING ON?Most of us don’t like change. Why? Because it means making an effort to move out of our perceived comfort zones. Very often change also…2 min read·Oct 13, 2020----
Jürgen SalenbacherSOCIAL CAPITAL AND SOCIAL NETWORKSAs collaboration is an absolutely key skill it makes sense to treat it with the appropriate respect. It is about how people can connect to…3 min read·Oct 6, 2020----
Jürgen SalenbacherVISUALISE THE ESSENCE OF YOUR IDENTITYHow can you communicate who you are to the people relevant to you? How can you express it even if you are not talking to them in person…4 min read·Sep 29, 2020----
Jürgen SalenbacherCREATE TRUST AND CONFIDENCEBranding is the management of differences in the minds of people.2 min read·Sep 22, 2020----